Yes, increase profits in business. Whether it’s speaking or writing professional coaches who are in the 5% Club spend time on promotion, publicity, and marketing. These investments pay off! Here’s 10 Ways.
1. Know your business defining statement. Have this short sound bite ready to use at networking meetings. Like an elevator speech, you must send a clear message of who you are, what your business does and the benefits of it.
2. Power up your email signature file. Does it inspire your reader to take action? Always include your contact information, a free offer such as an ezine or special report. Make sure you put your defining statement under your name. Potential clients don’t care about the initials after your name. They care what you can do for them. Automate your signature file so it’s on every email you send out-a really soft way to sell yourself.
3. Create short sales letters for your service.
This is a most important copywriting task that many coaches just don’t pay attention to. Send out the one page version via email when you get an inquiry. Post a similar one on your Web site under your “coaching pages.” Include long-tailed key words to opitimize your site at the top. Then, a short paragraph on your service followed by 5 bulleted benefits, 2-3 testimonials, and your guarantee. To get started, get ideas from my web pages.
4. Write short tip and how to articles. Submit these to your opt-in email lists each week, to LinkedIn groups, to your Facebook wall, fan pages, and your own group you start. If you are on twittter situs judi, submit the same article to twitwall. Then, tweet the link in your daily activities on twitter. For article marketing-submit only to the high traffic ezine and a blog-like site like HubPages.com. Check out the Alexa rating to be sure your article is seen by the biggest audience. I love EzineArticles.com where over 15,000 potential clients visit each hour. (yes, I said hour!) Go where your audience goes.
5. Write a talk about one aspect of your service. It can include why your information is so important to your client’s success, or a client’s story about a particular challenge, and how you solved it. One on my clients wrote a book and talk on coaching mastery and shared how coaches can let go of their own agenda to be a better coach.
6. Present mini one-hour talks to local organizations in your city. Sell your self, service or book from the platform. Always collect the audience’s email addresses via an offer for your free ezine or a free report.
7. Create an ezine to stay in touch with your clients. Besides giving useful information such as how to tips, resources, and your special message, include an opportunity to buy one of your products, a group coaching, teleseminar, or low-price introductory session.
8. Write a short print or eBook. You don’t need to write an end all, be all book. Today people want a short read to get their particular problem solved. They don’t have time to read long books loaded with stories. They want their information fast and easy-to-read. A book coach can help you make each page of your book market itself as well as create compelling chapters, well-organized and well-formatted.
9. Choose two-to three favorite ways to market first. Put all of your effort into these. Refine your ezine, gather a group of five to ten articles, and a one hour talk. Put as much time into marketing as you have with training or reading. Action is what pays off.
10. Rewrite and optimize your Web site, especially the home page if you are not attracting three-five new clients a month Your web visitors are not attracted to sites that say “Welcome,” “My mission is…” or “About me” such as a long bio. They want to know what’s in it for them and your must capture their interest within 10 seconds or they will surf to another site. Be sure to write a sales letter for each product and service.